One doesn’t have to be an avid reader of Michel Foucault to see that our willing participation in social media is a new and invidious form of confession, which he understood as the most intimate instrument of institutional power and control. As we delineate and expose our wishes, wants and needs, our likes and dislikes, we willingly provide the information necessary for our own manipulation and subjugation. We make our selves into subjects, unless we learn to simulate, dissemble, bluff, fake, counterfeit, feign or sham. Never tell the truth. Never turn yourself in.